Identity is something that is very personal, whether you are talking about an individual, a group of friends, a company or even a country. As individuals it is how we want our community to perceive us, it is the values we teach our children and thecode of ethics we aspire to live up to.
As a business, identity is not just our trademark, company logo, mission statement, target market or even the products we specialize in. It is our vision, principles and goals. It is the environment we create, not only for clients, but for our valued team members.
In a tough market how we create and promote our Identity is key both internally & externally. High impact items are essential - not only in developing, but also maintaining our market buzz, our clients’ loyalty & our staffs’ dedication. Cost-effective choices are a necessity in a competitive world. Quality items & gifts that last, speak to the permanence of our identity.
So What Works? - “The Medium is the Message” - Marshall McLuhan
It is our goal in this blog to assist companies in building a better branding message. Although I grew up in a leather family - 166 years in the tanning industry (and as Leather Experts we may be slightly biased) but we believe there is no medium that has more to say than leather. It represents strength, character and determination combined with quality, prestige and value. The very term “branding” comes from putting your very own distinctive mark on hides “to distinguish” your property from others. Leather is an upgrade with a meaning that hits home, it is a luxury item, and a classic that has far more history & longevity than any new gadget or electronic device.
“Leather is out of my Budget” - As an Account Manager at a Promotional Products Manufacturer Specializing solely in Leather you can image I hear this all the time and I am here to say - the fact is it is simply not true. This misconception highlights both the impact that a leather item creates, as well as the high perceived value of a leather gift to its recipient.
So where to start? - If you have never purchased a leather item and you are not sure where to begin - start with who you are purchasing from. Buying your products from a company that specializes in leather is key when looking for quality leather goods. A Leather Expert can explain the differences between grades and type of leathers and make recommendations on what leathers will work best for your specific project, promotion & budget.
A Fantastic Jumping Off Point - The Leather Cardholder:
This month Beardmore Leathers is featuring this budget friendly classic idea that will keep your Identity in check for 2011!
The Great news - Every client needs one. Even in the world of electronic devices I have yet to meet a client who does not carry one or more of the following items at all times: business cards, personal ID, an entry swipe key card or a credit card. A Leather Cardholder offers High Impact Quality for under $5!! It is an item that is used regularly, if not daily keeping your promotion, brand or thank you message at you client’s finger tips.
(item# CC101NZL - Luxury New Zealand Lamb Leather Cardholder - holds up to 30 cards).
Remember…Identity is absolute or essential sameness, it speaks to our reliability, our dependability & our integrity. A Promotional item is more than just an imprint, it is investment in your opportunity to establish your Lasting Impression!
Contributed by - JD